Wordmark or Logotype: A wordmark or logotype is a text-based logo that uses a specific font and style to represent the brand. This type of logo is ideal for businesses with a unique and memorable name, as it allows the brand name to take center stage. A wordmark can be an excellent choice for a website, as it is easy to read and can quickly convey the brand's identity.

Lettermark: A lettermark logo uses the initials of a brand name to create a unique design. This type of logo is ideal for brands with long or complex names, as it allows them to simplify their branding while still maintaining a distinctive identity. A lettermark can be an excellent choice for a website, as it is simple, easy to remember, and can quickly communicate the brand's identity.

Emblem: An emblem logo uses a symbol or icon within a larger design, often incorporating the brand name as well. This type of logo is ideal for brands that want to convey a sense of tradition or history. An emblem can be an excellent choice for a website, as it is distinctive and visually appealing, making it easy for users to remember the brand.

Pictorial mark or Icon: A pictorial mark or icon is a recognizable graphic or symbol that represents the brand, often without including the brand name. This type of logo is ideal for brands that want to convey a sense of creativity or innovation. A pictorial mark or icon can be an excellent choice for a website, as it is memorable and visually appealing, making it easy for users to recognize and remember the brand.

Mascot: A mascot logo uses a character, often an animal or cartoon, to represent the brand. This type of logo is ideal for brands that want to convey a sense of personality or fun. A mascot can be an excellent choice for a website, as it is memorable and visually appealing, making it easy for users to remember the brand.

Combination mark: A combination mark combines multiple elements, such as a wordmark and a symbol, to create a distinctive design that represents the brand. This type of logo is ideal for brands that want to convey a sense of versatility or flexibility. A combination mark can be an excellent choice for a website, as it is visually appealing and allows the brand to communicate multiple aspects of its identity.